Urban Baby About Us

The Urban Baby provides curated, quality products to care for the modern baby and parents.

Our products help care for the modern urban baby and the savvy, heroic modern urban parent too. We'll help you meet some of the challenges of raising an young modern urban family. Safety products, convenience products, style products and downright fun products.

We are parents ourselves, and we understand the love and care we instinctively shower on our children. We also understand that unless we, as parents, occasionally get some quality "me-time" we'll go nuts!

The Urban Baby team are here for you, online and offline. We still embody the traditional values of really getting to know our customers and being good neighbours. We only make and sell products that we would use ourselves with our own babies and families. Oh, and we're a real company with physical warehouses and hardworking, intelligent people...you can find our contacts on our Contact Us page.